Values in Design

Lenny van Onselen



Income or going for your values?

Today, I met a junior designer with a freelance business. One of the frustrations he had experienced, was about what is a fair price? He was asked by a friend of a friend to do a job. She thought his rate was high and had expected to give some discount for work he did. Sadly, it is a typical confrontation freelance designers experience. Long time ago, I have myself also been struggling with balancing free or low priced jobs and getting enough income to support myself.

It is unfair choice to ask junior designers to deliver things for free or under market value. Yes they are passionate about their job, and yes they need experience. But how on earth is it fair to expect from them to put a lot of time for free into something you cannot do yourself? They will create something with high talent and quality of deliverables, so you will get in more clients. It is not a direct one-on-one pay back for you, but I am sure it has effect! You want it right?

Ok, so far my preaching, as many of you who read this are probably designers. You know all this? You have probably experienced it, right? What was your strategy? How did you deal with it? Please share your story 🙂

For future projects, you could use this chart to find your answer. A tip from the designer I talked with today.



Being creative versus earning a living

Making a living from your craft is a challenge. You are no longer focussing on your craft solely. Being creative and contributing to a better world are opposing values to earning a living and building a public image, values you need to pursue as (senior) employee or entrepreneur. Jacob Waites recommends to shut down the computer and keep making stuff by hand. Underlining this story is a typical value conflict experienced by many designers. Read the full blog here.


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